Johnathan Anastacio

Welcome to the creative universe of Johnathan, where over a decade of passion for beauty, lifestyle, and branded content comes to life through design, storytelling, and artistry. With a multifaceted skill set that spans UI/UX design, packaging, retail aesthetics, photo/video editing, and visionary creative direction, Johnathan has mastered the art of forging authentic connections between brands and today’s ever-evolving consumer.

His journey began with a transformative role as Associate Creative Director at The Honest Company, where he helped bring Jessica Alba's clean beauty brand, Honest Beauty, into the spotlight, launching it at Ulta and Target across North America. But Johnathan’s vision reached further, guiding Honest Beauty’s expansion into 19 European countries and landing it on the shelves of prestigious retailers like Douglas and Boots in the UK. As Creative Director at Luxury Brand Partners, he continued to elevate brands, most notably shaping the bold aesthetic of IGK Hair.

Now, as the Head of Creative at Covet & Mane, Johnathan leads with a fearless passion for pushing boundaries and cultivating a brand identity that resonates deeply with its audience.

When he’s not building innovative brand experiences, Johnathan finds inspiration in the kitchen, experimenting with plant-based recipes, nurturing his collection of succulents, or diving into the latest beauty trends. With a Bachelor of Arts in Statistics from the University of California, Berkeley, and an emphasis in Industrial Engineering, Johnathan’s unique blend of analytical thinking and creative intuition is the perfect formula for transforming visions into reality.

Every project is an adventure, every detail an opportunity to spark joy, and every brand a story waiting to be told.