Johnathan Anastacio

Johnathan's journey spans over 10 years in the dynamic world of beauty and lifestyle consumer goods and branded content. With a diverse skill set that covers UI/UX design, packaging and retail aesthetics, photo/video editing, and creative direction, he's paved the way for meaningful connections with today's modern consumer. From the digital realm to the cozy corners of brick-and-mortar stores, his work is a joy-sparking adventure.

His time as Associate Creative Director at The Honest Company saw him playing a key role in bringing Jessica Alba's clean beauty line, Honest Beauty, to the shelves of Ulta and Target in North America. Not content with just that, he spread his influence internationally, making Honest Beauty a household name across 19 European countries through Douglas, and gracing Boots in the UK. His artistic flair continued as a Creative Director at Luxury Brand Partners, where he lent his vision to shaping the aesthetic of IGK Hair.

Today, you'll find Johnathan at the helm of creativity as the Head of Creative at Covet & Mane, where he's steering the brand's artistic journey.

Beyond his professional hustle of refining brand identities, Johnathan unwinds by whipping up new vegan recipes in the kitchen, nurturing his collection of succulents, and diving into the latest beauty tricks and hacks. A graduate from the University of California, Berkeley, he holds a Bachelor of Arts in Statistics, with a cool twist of emphasis in Industrial Engineering.